The concert promoting company, Live Nation Inc. has signed a 12 year deal with U2 which gives the company the exclusive rights for the production of concerts for U2 and to manufacture and trade its merchandise, to run the U2 website as well as the online fan club. The new deal will guarantee the required inventory for the ticketing service which will be launched in 2009. The deal will not involve the distribution and publishing of the U2’s recorded music.

The Live Nation and its allies had produced and publicized almost all the world –tour of U2 from the year 1997 and a subsidiary of Live Nation was managing the fan club and website of U2 already. U2 has the potential to draw large number of fans to the concert and their last world tour grossed about $ 389.4 million which is the highest grossing tour in the history of box-office. The U2 fans believe that the new deal will remove the problems that the group faced during last tour.